Keyword-rich searching

In his piece International Trade Article Visits published at http://internationaltrade.suite101.com/blog_print.cfm/international_trade_article_visits Daniel Workman writes: 'Studies show that people using search engines quickly look for answers to specific questions and will leave if not found within a couple of seconds.'
This comment highlights the need for people using search engines to think carefully about their keywords before they search, and especially to think about other possible synonyms or variants of their keywords. If they are searching for "export organisations" in a specific country they may need to also search for "organizations". This can be done effectively by using a Boolean search, or by using the Advanced search features which search engines provide.
The fact that Daniel Workman highlights the need for writers to use 'keyword-rich' articles should make us think about 'keyword-rich searching'.
Graeme

Thesaurus of International Trade Terms

Autumn fungi at Aokautere Park. Well it's now winter, but that is a good time to be indoors cataloguing materials for our exporters. I have just purchased a copy of Thesaurus of International Trade Terms Rev. 4, 2004 and am finding it most useful. It is not vastly different from what I was doing previously but I am already adding to it. For example I have added the sectoral terms used by New Zealand Trade & Enterprise - Food & beverage sector.

Does anyone else out there use it? Do you have any comments which might be useful to share?

Graeme