This is the cover of Rachel McAlpine's book
Write me a web page, Elsie. Photo from the publisher. We at the New Zealand School of Export think this is a really useful guide to writing on the web. We have used it to re-vamp some of our pages on the School's website
http://www.export.ac.nz/ I have been guilty of some of the worst of faults - using generic photos - well almost! McAlpine says that eye-tracking research shows that most people ignore the pictures. I am now trying to use images which fit really closely with the text and add to what it is saying! She also recommends captions - sounds very simple. That is the essence of this book - she gives down to earth advice in a style which makes you want to change!
If I have any gripe about the book, it is that the index doesn't cover everything in the book e.g. ACHOs and AFFLOs. That aside I can thoroughly recommend it.
By the way, Rachel McAlpine is a dramatist, poet and novelist besides writing books on writing.
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