The Internet in New Zealand 2009

The World Internet Project New Zealand Team has published its reports on The Internet in New Zealand 2009.   You can find the full report and an Executive Summary at the AUT website:

http://www.aut.ac.nz/research/research-institutes/icdc/projects/world-internet-project

As most of us are aware from the what is happening in our information services, the Internet is rated very highly as an information source.  In this report the Internet comes out on top as the most important information source in New Zealand in 2009:  65% rated the internet as important whereas libraries rated only 45% .  Libraries were less important than TVand newspapers.   I guess it highlights our role in making sure that the internet sources our clients use are the best!

The World site is to be found at: http://www.worldinternetproject.net/ so you can check reports for other countries.   It could be useful for the marketing department as well.